Search Engine Optimization has become a common topic of conversation on the World Wide Web. Also known as SEO, it is defined as a process of improving visibility and traffic of a website in the organic results of major search engines including Google, Bing and Yahoo In nutshell, Search Engine Optimization is mostly about making some minor changes in your webpage/ website, resulting in an internet site that is more attractive and lucrative to the customers/visitors. This is achieved in two ways: On-Page SEO and Off-Page SEO .
On-Page SEO: The publisher has a direct control over this technique. For instance, publishers can improve the overall ranking of their website by making changes in the content, title, URL structures, etc.
Off-Page SEO: The publisher does not have a direct control over this technique. For instance, the publishers can improve the visibility of their websites through social networking and blog marketing.
In this article, we will discuss about 10 best On-Page SEO techniques to improve the user’s web presence.
Content: The content should be original, informative and well researched. Try to use simple and easy to comprehend language and keep in mind audiences you are writing for. The topic can be made more interesting by citing some examples.
2.Title: Each page of your website should have a title to improve its visibility. This will not only help the visitors but also the search engines to know what the page is all about.
Images: Using images in the article makes it not only more interesting and easy to comprehend but also visually appealing. The publishers should try not to upload big size images as it may compromise the loading time of the website.
Meta Description: These are keywords which provide concise explanation of the content of your pages .Use relevant keywords in your post. This technique can make your page more interesting to the visitors and subsequently generate more visitors click.
URL Structure: URL which are keyword specific and short in length perform better than the non-friendlyand longer URLs. The publisher should separate words in URL with hyphens, and the characters in the URL should never be more than 2048.
Keyword Density: It is the percentage of times a keyword or key phrase appears on a web page compared with the total number of words on the page. The density percentage should be ideally below 1% -2%.
Internal Linking: Linking all the relevant posts by hyperlinks helps the user in properly navigating through the entire post. This not only increases your website’s reliability but also provide additional information to the readers.
Latent Semantic Indexing: This technique involves using related words and synonyms conforming to the article. The search engines gives preferences to the blog posts which use this technique.
Website Hosting: In order to avoid de-indexing from search engines, a website ought to be up and running 24/7, with a minimum of 99.9% uptime.
Mobile Friendly: In today’s time, millions of people spend time on mobile and tablets. Thus, the publishers should provide mobile friendly sites.
These On-Page SEO techniques if used properly can definitely improve your online visibility and boost your rankings.