Connect your Audience Insights with Your SEO Strategy

  • December 8, 2016
  • SEO
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Connect your audience insights with your SEO strategy

Online businesses are increasingly coming to realise that to make better SEO strategies and to maximise the profits you garner through online marketing you will need to connect audience insights with your SEO strategies. The foremost reason for this approach is because if the need to understand the importance of a customer’s demands. This is achievable by integrating first hand data with third party data sourced from external channels.

The use of third party data for marketing purposes is still in its nascent stages. The audience enrichment engines and search engines are not yet in a perfect sync. So for now the best way to integrate your SEO marketing strategy with audience insights is to analyse the customer behaviour online. It may sound like a lot of work but you will be surprised how time and tools of trade have simplified the whole process these days.

The current and future generation of tools to analyse your customer’s behaviour are built with customer privacy in mind, therefore letting you garner useful information anonymously while at the same time keeping the individual’s identity safe. Your marketing campaign will most likely benefit from the information you collect from third party audience insights as it gives you a broad idea of customer needs and a narrowed down version upon comparative analysis of the data about the worth of an individual customer for your business strategy.

Customers will generally respond more positively to landing pages which have a good structure, offering utility as well as ease of use. The price is not considered a huge deterrent in cases where premium products or services are being sold. As your audience will be expecting the same if you are using page titles and descriptions to that effect. A/B testing is an effective way of getting the right balance in this process.

audience insights

audience insights

Another thing that furthers the efficiency of audience insights integration is a flexible HTML code that allows collection of information from mobiles and tablets. Furthermore, collection of data from generic mobile voice search will also prove helpful in implementation of this strategy. The future is definitely going the way of businesses who are pro-active enough to employ multiple audience enrichment data sources with their SEO marketing strategies.

Digital Obsession is a provider of SEO services in India and abroad. We keep up with the latest trends in SEO marketing, social media marketing, online reputation management, PPC marketing and all related aspects of growing a business online. Our portfolio lists clients across diverse spectrums of business and industry, making us one of the best SEO agencies. Our staff has a humongous cumulative experience in the field of both online and offline marketing, content development and most importantly search engine optimisation for businesses. With a goal to offer affordable SEO services to all without compromising on quality, Digital Obsession offers valuable insights to its clients at a fraction of the cost other SEO agents demand. Contact us today for a free consultation through our website:www.digitalobsession.in

Digital Obsession is a leading SEO company based in India, the objective of creating this blog is to share knowledge about SEO

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