How to Leverage Your Local SEO Efforts – Practical Guide for New Marketers

  • July 29, 2016
  • SEO
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This is the age of augmented, virtual, location-based realty – I’m looking at you Pokémon fans. This is the age of connecting with your customers right where they are. This is the age of being more accessible, dedicated and next-door friendly to your fans. Clichés apart, I’m talking this is the time when brand marketers should actively look for building a sustained local SEO campaigns to – not just communicate with their customers but to develop a stronger native feeling with them. Add to this, we already know how much importance these days Google is giving to businesses – small and big – who want to make a sustained local footing.

If you are a restaurant business in Jaipur, people from around the world might be your customers – but how much of the foreign foodies add up to your revenue? It is always people from India or specifically from your own town, who matter. Isn’t it? There is certainly no double saying local SEO is going to rule, sorry it is already ruling the search engine results pages for competitive keywords. This article presents to you five important tips you should consider today; in fact NOW to start improving your website’s visibility online. Here we go –

Build great local citations

Google’s ranking algorithms is mystery for good reasons. But if you are not living in a rock cave for a decade now as a online marketer, you know it gives importance to three deciders when it comes to ranking websites for local search – domain age, links linking back to the website and reviews. Having a local citation is important for Google to understand where you are located. So, prepare a list of most popular local directories, add genuine info – contact address, telephone number as it as you have used on your website, and then point their links back to your website. There are a variety of tools for the task, we won’t mention any since this is not a promotional post. If you are curious, you can find tons of them online.

Ask for guest post on great local blogs and sites with do follow

Unless you are living in an extremely remote place where no one lives except you, you can always find some great blogs and websites from your town. Search Google if they allow dofollow outbound links – means if they allow Google to crawl outbound links on their websites. Prepare the list of those who do, and then request them to contribute blogs for them – free of cost. If they accept guest post without citations, you can still thoughtfully add your website link anywhere in the post.

Use social signal

Use social signal

Use social signal

Publish great content on social media. Use great content format and identify local communities and networks. Post your branding message. The better you are defined about your target audience, and more the people talk about you; the higher Google will rank your website for local keywords.

Get reviews

Yelp reviews, better business reviews and every other forms of reviews sources are a great way to promote your local business. If more people are talking about your brand locally and giving their positive reviews, you are in luck. However; refrain from fake reviews. Google has very intelligent mechanisms to detect if you are fishy.

Meanwhile; if all these gyaans have been a little too heavy on you, why not hire a local seo company like THIS and see the magic in work!

Digital Obsession is a leading SEO company based in India, the objective of creating this blog is to share knowledge about SEO

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