While the leading brands are finding more than 30%of their overall search through mobile devices, the marketers are focusing more on finding and developing the best practices for mobile SEO. Following are some tips or suggestions to be involved in the mobile marketing campaigns for increasing its effectiveness and productivity.
Think like a search psychologist not the marketer: The mobile users type the keyword phrases in a rather different way than the desktop users that are usually the shorter trail keywords. Also, the mobile users tend to 24*7 attachments with their device for getting connected on social media so the content development for mobile users must be entertaining and visually appealing.
The size really matters: Mobiles are touch screen now so the navigation’s should be settled streamlined for getting the user attention on the important and popular pages of the site.
Clear link placement: For better access and users’ convenience, each web page should have a link to the main desktop site.
Observe the direction of mobile searches: The marketers need to ensure that the user agents for both the users and the search spiders are finding the same version of the website and the webpage.
Use of rich content: Generally the web page with rich contents like imaged and videos take more in mobile loading, ensure that these contents are reduced in size. This gives the users a problem free loading and highly shareable content with nice visibility.