Why do People Think Online Marketing is a Good Idea
November 17, 2015
‘Internet Marketing’ or ‘Online Marketing’ term defines the process of promoting a brand, product or service over the Internet. Recent studies have shown that consumers use social media and mobile Internet to carry out product and price research before making any final purchase decision. This makes marketing on the Internet an indispensable way for corporate companies and small businesses to improve their brand visibility and increase their customer base. If you are still wondering why most people think marketing online is beneficial, take a look at the benefits associated with it:
Benefit No #1- Convenience
Online marketing enables you to run your business around the clock without worrying about store opening hours or overpaying your staff. Listing product on the Internet also allows customers to browse your online store at any time of the day and place orders as per their convenience.
Benefit No #2- Reach
Internet marketing can help you reach a wider customer base irrespective of city, state or country. You can sell products in any part of country or countries, overcoming the barrier of distance, without even opening local stores and outlets.
Benefit No #3- Cost
Marketing products on the Internet saves money compared to other traditional offline marketing techniques because:.
You do not have to bear cost of property rental and maintenance.
You do not have to purchase stock for display in a store.
Marketing through blogs, social media and email requires less investment
Benefit No #4- Personalization
Online marketing enables you to serve million of customers with personalized offers, based on customers’ past purchasing history and preferences. You can easily track customers’ behaviors on the business site as indicated by pages visited, former products purchased and internet cookies. This makes it easier for online shoppers to get their desired products in less time and without any trouble.
Benefit No #5- Relationships
Internet marketing serves as an important way to build relations with customers and increase customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending low-cost email to confirm the transaction and thank the customer. You can continue to build the relationship by emailing customers regularly with personalized and exclusive offers. You can even encourage customers to write user reviews and rate your products to build trust among buyer community.
In case, you own a business offline, you can definitely take it to another level by creating online presence through ‘Internet Marketing’.