Getting your SEO strategy right is a task in itself, oftentimes you are presented with a plethora of options to expand your online business and oftentimes you end up with a dilemma about investing when and where. Two of the prominent online marketing techniques are Organic SEO and Social Media Marketing. Today we are presenting some facts that we hope will increase your understanding of both concepts and help you deploy them more effectively to the benefit of your business.
There are two things we want to lay out in front of you before proceeding with our explanations:
Social media signals rarely if ever influence your site rankings in SERPs
The full potential of SEO is unachievable without harnessing Social Media
Let’s take up social media marketing first. In our research we discovered that social media focused blogs easily outpaced the SEO blogs in terms of sheer numbers since they have a targeted set of social media audience. Their integration with popular social sites means that getting a loyal readership is not too difficult for these websites and blogs. Although, it should be kept in mind that getting social media marketing needs some trickery and savviness. The general tendency of a social media user is to like or share content, to make him/her click on your links you need engaging titles and short descriptions that generate interest and prompt a click (tap).
An interesting fact that we found in our research is the role played by social media marketing focused websites in organic search. The top search results consistently ranked SMM focused content at the top. This in part confirms our assertion at the beginning that SMM plays an important role in realising the potential of SEO.
Secondly, taking a look at the SEO optimised marketing blogs and websites; our research churned out high traffic for SEO marketing content with higher number of backlinks and referring domains. Which is in tune with all the research available about the importance of quality links in your content.
However, one thing that stood out was the number of backlinks being generated for marketing SEO through Social Media Marketing content. It seems that social media marketing content is essential in providing visibility to your content online, which in turn helps SEO marketing blogs increase their following. And when SEO marketing content gains more visitors it ends up being shared more and more thus becoming an extended SMM itself. Thus, although SMM alone is not capable of influencing your search performance, it does provide a useful way to increase your ranking anyway by linking your SEO marketing content with the right audience.
At Digital Obsession, we are constantly trying to provide the best of social media and SEO marketing services for businesses around the world. If you need any assistance in setting up your online business or running an online marketing campaign, list our website and book a free consultation today.