Search Engine Marketing – All your need to know! March 23, 2016 Search Engine Marketing No Comments Generally referred to as SEM, search engine marketing is an internet marketing solution which is deployed by website managers to increase the visibility in SERPs (search engine results pages). SEM operates under a paid advertising model but it also makes use of the more common practice of SEO i.e. search engine optimization, which is generally used to increase the organic or non-paid search results of a website by manipulating its content and structure to have an effect on search indexing of a website. Google, Yahoo and Microsoft’s Bing share the lion’s share of search engine traffic and have their respective SEM tools, namely, Adwords, Yahoo! Search Marketing and Bing Ads. A lot of people consider SEM to be a paid version of SEO, which is not true. This flawed definition is usually pitched by commercial advertisers to protect their vested interests. Where the SEO is purely dependent on the content and web language optimization, SEM provides a comprehensive platform which takes both paid and organic keywords in account while also keeping tabs on pay per click ads and their performance, timely analysis to wean out non- performing keywords, and constantly updating articles to keep the website info relevant. The SEM managers contend that having quality content on your website is not enough in itself. There should be a cohesive approach to displaying that content. Thus importance should be placed on template design and webpage layout to increase the visibility of a product or service reflecting the search keywords. It is only then that a paid inclusion in SERPs becomes beneficial for advertisers. Paid inclusions also helps firms determine the relevance of keywords in a shorter period of time than the traditional SEO, which may take up weeks to turn up tangible analytics data, and set crawl schedules for webpages which are frequently modified or display dynamic content. Search engine marketing also started incorporating SMM or social media marketing since the advent of Facebook, Twitter and Google Plus. This is yet another platform which has seen exponential levels of growth in recent years and has become a major source of traffic for advertisers via backlinks and share features available on these websites. The elephant in the rooms of course is Google, which is the most used search engine in the world today. Most SEM companies focus their strategies on increasing website visibility in Google’s SERPs. If you are new to the online marketing scene it is also your best bet to get some brand recognition. Google Adwords is a tool which helps immensely in delivering search advertisements based on user interest in a particular product or service. It follows a cost per click pricing model, which means you only pay if a user clicks on your advertisement. Proper deployment of this tool by your SEM company can increase traffic on your website immensely in a matter of months. Concluding the discussion, SEM is a way to improve not only your website’s visibility but also the platform to establish an online brand identity by giving a user fast access to the keyword relevant product or service. This in turn can help build customer loyalty and brand stickiness. admin_pradeep Digital Obsession is a leading SEO company based in India, the objective of creating this blog is to share knowledge about SEO Search Engine marketing About us and this blogWe are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas. Learn more about us Request a free quote We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords. Contact now More from our blog See all posts Modern SEO Keyword Research Strategy – 4 Tactics for Doing It Rightly Modern SEO Keyword Research - You have got your business website but… Continue reading How Google Assesses the ‘Authority’ Of Websites Page Want to know how Google assesses the ‘authority’ of websites page? It… Continue reading Link Outreach Campaign – A Simple Way to Boost your Business with Link Outreach Campaign : Is your business not gaining potential reach? Aren’t… Continue reading 6 Ways Your Website Navigation Can Better Convert Visitors into Customers Even a minor change brings a big difference. 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