Search engine optimization techniques to boost website ranking
February 17, 2016
Today is a competitive world where all the businesses are trying to get past above one another. SEO or search engine optimization is one such technique that can definitely help you stand out from your competitors. Search engine optimization techniques, if used properly can definitely help you to position your website such that it can be found out by people when they need it the most. Wondering how search engine optimization techniques can help you to create your site’s web presence and make your business profitable? Read to have a better understanding about it.
What Search Engines are Looking For
The major work of search engines is to refer the websites and content that is most relevant to what the user has been looking for. Here are the few factors on which relevancy is determined:
Content: It is determined by the text, titles and the descriptions that are given on the page.
Performance: It is measured on the basis of site’s loading time.
User Experience: It is determined on the ease of navigation from one page to another as well as site’s bounce rate.
What Search Engines Are NOT Looking For
If you really want to succeed in your business, never try to trick search engines or employ shady tactics as they may harm you in the long run. Here are few things that search engines are never interested in:
Keyword Stuffing: Overuse of keywords on your pages is a big NO.
Purchased Links: Buying links will never hep you to rank higher in the search engines page ranks.
Poor User Experience: Try to provide the relevant content at the ease of user. Too many ads and providing incorrect information will only increase your bounce rate.
Don’t Forget to Optimize for Multi-channels
It is not only important to optimize for relevant keywords on-site, but optimization should also extend to to other off-site platforms. That is why multi-channel optimization is a good technique to improve website’s presence on search engines. These multi-channel platforms include:
Offline, such as radio and TV ads
Optimizing for Different Types of Results
Nowadays, mobile phones and tablets are hot favorites. Apart from desktop, don’t forget to optimize your site for mobiles and tablets.
Videos takes less time to rank on search engines than plain text page. So, take a shot on them.
If your site is full of good content, make sure search engines can see it. If your site uses Flash or PDFs, make sure to employ the best practices so search engines can crawl that content and give your site the due credit.
Focus on Your Meta Data Too
Don’t forget to add title tags and meta descriptions for the content on your website
Meta keywords: Though search engines don’t find meta keywords quite interesting, but if you still use them, make sure it speaks to that page and that it is also formatted correctly.
Meta description: It should be unique and like meta keywords it should talk to that specific page. Using duplicate meta descriptions from page to page will not get you anywhere.
Title Tags: Being unique is all that counts. Try to make it more enticing so that the user would want to click and read more.