A huge amount of time is spent by SEO strategists and marketeers trying to get the better of Google’s search algorithms and getting it to acknowledge the efforts put by them in optimising a website.
Google has been forever trying to bring in a more conversational attribute in its search process and machine learning tools such as RankBrain are a part of that effort by the company.
The word Semantic means capturing the essence of something, in search engine terms it implies the ability of a search engine’s algorithms to decipher conversational searches such as phrases and questions. It is a more interactive way of conducting searches that gives search a whole new dimension. Semantic search puts the onus of understanding the search term and providing a relevant result on the search engine itself.
Semantic search also benefits higher quality content as a part of it is programmed to understand the way words connect to each other. This ability of a search engine means it can weed out awkward sounding content (keyword stuffed) from original works.
Semantic search has huge implications for SEO, and adapting to it comes with some veritable benefits for your websites. The following points strengthen the case in favour of Semantic searches from an SEO perspective:
Semantic search optimised content is bound to offer more value to the customers due to aforementioned reasons in this article.
It helps content providers in proactively gaining advantage by answering more and more questions asked through online searches. Additionally, it provides scope for endless expansion as more and more unique queries turn in through semantic search interactions.
Semantic search is programmed to understand context and language usage patterns of users, thus it helps those SEOs which are properly structured and informative.
Semantic search ultimately benefits you in regular search as well, since the online space is a place where one system learns from the other and vice versa.
The question that arises now is, how do you optimise your content for Semantic search? Well, the process is fairly simple even if not short. A structural rehash of your website is in order here:
Firstly, you need to set the structural data right for your website, integrating the right schema for your business. For e.g. a product schema will do for an e-commerce website, whereas a blog site will need an article schema.
Secondly, you need to utilise the power of linking, not mindlessly but with a focus on thematically matching content links. Add references to your XML and HTML sitemap, fix links with 3XX and 4XX errors, and always use end-state canonical URLs.
Once you are all setup the road to success in Semantic search results can be fairly easy as you keep up to date with the content and schematics from hereon.
Digital Obsession has a proven track record in providing specialised SEO services, Semantic search optimisation, and online marketing strategies for small, medium and large businesses alike. If you wish to learn more, you can request a free consultation through our website: www.digitalobsession.in