The Worst Advice We’ve Ever Heard about Search Engine Optimization
October 20, 2015
Search Engine Optimization done greatly can be a real asset to your sales and website boosting strategies, but done badly, and you could lose your reputation and money. We have listed down some of the worst SEO practices or advice you may come across so that you have a clearer picture of your strategy.
Duplicate content – If there’s one major thing you want to ensure in your website, it’s that you use original and unique content. Duplicating content is hazardous for your business because if search engines already have the content in their index, there’s no reason they should promote yours, as it has nothing new to offer.
Keyword stuffing – Using the keywords again and again in your text without any relevance is a disastrous Search engine optimization practice. This not only will discourage your readers from reading the content but also act as a signal to the search engines that you are trying to trick their algorithms. Generally, one must use the keywords in their title, opening paragraph and a couple of more times is good enough.
Hiding real text – Hiding your real text and showing different versions to users and crawlers is one very prevalent practice. But it’s not advisable anymore. Try to keep same version for both users and crawlers so that one can differentiate between website and ads.
Too many ads above the fold – Google doesn’t like it when you place too many ads above the part of a page that is visible without scrolling. If you see a decrease in your website rankings, probably that’s one of the things you should check out.
Spend your SEO budget without any strategy – One of the worst Search engine optimization tips that you can receive is that you have no idea how, where and when you should spend your SEO budget.
Putting too much stuff on your home page – While it’s important that your home page should be able to let the user take in everything at a glance, this doesn’t mean that you should put everything on your home page. This is because it makes your web page load longer and anyone who has told you otherwise hasn’t given a good advice. Your website should always load within 4-5 seconds.